For those of you who couldn't make it, here are recordings of the talks:
Visibility at Heroku
Mark McGranaghan - Heroku
Heroku runs distributed systems and many apps in a dynamic cloud environment. This talk shows how we use event processing, metrics, graphing, and QoS monitoring to operate these systems. We'll talk about off-the-shelf tools we use, internals services we've developed, and discuss our overall visibility strategy and visibility lessons learned.
Multitouch Attribution
Jeff Wu - Atlassian
How to use Big Data and Hadoop to get a deeper understanding of your marketing funnel.